THE POWER OF COLOUR AND HOW IT INFLUENCES MY BRAND AND YOU!
Posted by Alex Johnstone on
Choose your colours wisely, they impact your vibes!
As an illustrator, my designs are more than just patterns—they’re inspired by the vibrant hues of the sea and the natural world. We’re surrounded by colour every day, and it can affect us profoundly. In my life and business, colour isn’t just visual; it evokes emotion, shifts mood, and transforms spaces. It’s powerful—it can soothe, alert, or even annoy us! For me, color is the essence of my brand, the foundation upon which I build each piece. Each design is created with intention, thoughtfully choosing colours to bring warmth, energy, and brightness into kitchens and homes.
Creating Unique Combinations
When creating each design for each product, my focus is on creating colour combinations that make each product stand out. My designs are made to “pop” while still blending seamlessly. My aim to allow customers to mix and match across the range for a unique, cohesive style. For example when designing my "Pink Octopus design the green of the background was really important. I chose a viridian green, a green with calming blue tones to pair with my fuscia pink octopus. I chose a fusia pink as pink conveys feelings of comfort warmth and hope. Pink is a happy colour as termed in the expression 'Tickled pink!" I wanted it to pop against the green but be attractive and fun.
Colour affects all of us, not just me as an artist! Turquoise, in particular, is renowned for its unique impact on style and mood—something I’m sure you’ve noticed in my designs. Turquoise, for me, is about clarity, creativity, and energy—it inspires thought and communication and apparently recharges the spirit.
Having even a touch of turquoise in your home can do wonders. It’s both warming and cooling, a rare quality in a colour, allowing it to adapt to almost any room. It pairs beautifully with neutrals and greys, and when set against yellows, pinks, or deep oranges, it truly shines, enhancing any space with its stylish edge.
With this in mind, my goal is to create homewares that add a distinctive, joyful ambience to any space and bring a smile! I want to turn everyday items like tea towels or oven gloves into bright, stylish focal points that bring happiness and creativity into your home.
I hope that’s what you feel when you welcome my designs into your home!